Located in the heart of Seoul, Jongno-gu is a district where traditional and modern cultures coexist, making it a must-visit destination for foreign travelers. From historic landmarks like Gyeongbokgung Palace to traditional markets, modern restaurants, bars, and lounges, there is no shortage of things to experience. In 2025, with expanded facilities and more tourist-friendly services, Jongno-gu offers even more attractions for visitors.
This article covers the best activities, food, and nightlife in Jongno-gu for an unforgettable trip.
1. Top Attractions in Jongno-gu
1) Gyeongbokgung Palace & Gwanghwamun Square
Gyeongbokgung Palace is one of Korea’s most iconic palaces, where visitors can walk around in traditional Korean attire and immerse themselves in the country’s history. The changing of the royal guards, which takes place at scheduled times daily, is a must-see event. Nearby, Gwanghwamun Square features statues of King Sejong and Admiral Lee Sun-sin, along with various cultural events throughout the year.
2) Insadong Traditional Culture Street
Insadong is a vibrant street where Korean traditional culture meets contemporary art. It is the perfect place to shop for handcrafted souvenirs and experience a traditional tea house. Recently, more cultural experiences such as hanbok (Korean traditional clothing) rentals and pottery-making workshops have been added, making it a great spot for foreigners.
3) Bukchon Hanok Village
This picturesque village is home to well-preserved traditional Korean hanok houses. It is a popular spot for photography, and visitors can experience staying in a hanok guesthouse or participate in cultural activities like calligraphy or tea ceremonies.
4) Cheonggyecheon Stream
Cheonggyecheon is a scenic urban stream that runs through central Seoul. It offers a peaceful walking path during the day and a romantic, illuminated atmosphere at night. The annual Cheonggyecheon Lantern Festival in autumn attracts many visitors.
2. Must-Try Foods in Jongno-gu
1) Gwangjang Market – Bindaetteok (Mung Bean Pancake) & Mayak Kimbap
Gwangjang Market is one of Seoul’s most famous traditional markets, packed with delicious street food options. The crispy bindaetteok (mung bean pancake) and addictive mayak kimbap (mini seaweed rice rolls) are must-tries.
2) Samcheong-dong – Traditional Korean Restaurants
Samcheong-dong is home to many hanok-style upscale Korean restaurants, offering dishes like bulgogi, bibimbap, and full-course traditional Korean meals. The peaceful atmosphere adds to the dining experience.
3) Jongno 3-ga – Authentic Korean Soup Restaurants
Jongno 3-ga is known for its historic soup restaurants, many of which have been in operation for over 100 years. You can enjoy deep-flavored broths such as seolleongtang (ox bone soup), sundae-guk (blood sausage soup), and gomtang (beef soup), perfect for warming up on chilly days.
4) Ikseon-dong – Fusion Korean Cuisine & Trendy Cafés
Ikseon-dong is a trendy area where traditional hanok buildings have been transformed into modern fusion restaurants and stylish cafés. Many places offer creative reinterpretations of traditional Korean dishes, making it a must-visit spot for food lovers.
3. Nightlife & Entertainment in Jongno-gu
1) Ikseon-dong Rooftop Bars
Ikseon-dong features a variety of sophisticated rooftop bars where you can enjoy a cocktail while admiring the Seoul skyline. Many venues offer Korean traditional liquors alongside unique fusion appetizers.
2) Jongno 3-ga Pojangmacha (Street Tent Bars)
Jongno 3-ga is famous for its street tent bars, where you can experience Korea’s unique drinking culture. Enjoy a bottle of soju with classic bar snacks like seafood pancakes, spicy rice cakes, and grilled skewers.
3) Clubbing in Hongdae & Itaewon
After a night out in Jongno, many visitors head to nearby Hongdae or Itaewon for a clubbing experience. Itaewon, in particular, is known for its international nightlife scene, with diverse music, drinks, and a lively atmosphere.
4) Traditional Korean Pubs & Makgeolli Tasting
Jongno is home to many traditional pubs (called "sul-jip") where you can try Korean rice wines like makgeolli and soju. Head to Samcheong-dong or Bukchon for a cozy, authentic drinking experience.
4. Useful Travel Tips for Visiting Jongno-gu
- Transportation: Jongno-gu is well-connected with subway lines 1, 3, and 5. Major stations include Gyeongbokgung, Anguk, and Jongno 3-ga.
- Tourist Pass: Purchase a Seoul Tourist Pass to get discounts on attractions like Gyeongbokgung, Changdeokgung, and the Blue House.
- Cash vs. Card: Most businesses accept credit cards, but some traditional markets prefer cash.
- Hanbok Rental: Rent a hanbok to explore Gyeongbokgung or Bukchon Hanok Village, as it grants you free palace entry.
Jongno-gu is a captivating district where Korea’s past and present blend seamlessly, offering an unforgettable experience for foreign travelers. During the day, explore historic palaces and cultural streets, enjoy authentic Korean cuisine, and at night, immerse yourself in the district’s vibrant nightlife. With upgraded infrastructure and new cultural experiences in 2025, there’s no better time to visit Jongno-gu and create lasting memories!